THINSTERS®, Formally Mrs. Thinsters, Is Now Offered as an American Airlines In-Flight Snack Item FAIRFIELD, NJ (March 15, 2019) – THINSTERS , the deliciously crunchy cookie made with … These cumulative findings led to the most-recent innovation at THINSTERS, an Oat Milk Chocolate Chip cookie. Outsize flavor. Toll House Nestle Semi Sweet Chocolate Chips. What happens when you combine premium non-GMO ingredients with rich, nutty toasted coconut flakes? “We have a strong philosophy to keep our ingredients clean, transparent, and admirable,’ says Kevin Joseph, CMO. “We’ve had our setbacks, and we’ve had great successes,” says Kestenbaum. They’ve been a great partner of ours since the inception of the business and really showed the ability to be stewards of our brand. So when it comes to identifying emerging trends, Joseph looks at first-party research data from companies like IRI, SPINS, and Nielsen. No corn syrup. “We do think we have some room left in the cookie category. Made with real meyer lemon for a sweet tang, a robust flavor and a crisp, lemony finish, Meyer Lemon THINSTERS have a big personality that will fill up the room. Mrs Thinsters are described as low-calorie, thin, crispy cookies made with “simple ingredients found in any kitchen”, and do not contain corn syrup or any artificial ingredients. Thinster's Toasted Coconut Cookie Thins (16 oz.) “I’ll look at trends in the cookie category. item 1 2-Pack Mrs. Thinster's Toasted Coconut Cookie Thins (16 Oz Size Bags) Non GMO 1 - 2-Pack Mrs. Thinster's Toasted Coconut Cookie Thins (16 Oz Size Bags) Non GMO. We also have large packs that we sell in the club channel.”, The most-popular THINSTERS flavor is Toasted Coconut. These efforts helped secure wider distribution, and now THINSTERS cookies are carried at top U.S. chains like Kroger, Albertsons, Safeway, Target, Costco, Ahold, Stop & Shop, ShopRite, Sam’s Club, Walgreens, and more, as well as a range of independents via natural foods wholesaler and distributor United Natural Foods, Inc. (UNFI). The price for this product is set by the individual retailers and varies among them. Our plan is to launch them again this holiday season.”, Another LTO project involved collaboration with the legendary musical group, the Grateful Dead. Each bag is on sale for $1.99 through Saturday. “I worked at PepsiCo when I started my career. Mrs. Thinster's Toasted Coconut Cookie Thins 4.00 oz at ShopRite. The result is a toasted coconut cookie thin that is deliciously crunchy. Zuppichini had previously founded Snack Factory Pretzel Crisps, and Cohen had created Sensible Portions Veggie Straws. Simply ingredients. Shop Mrs Thinsters Cookie Thin Dk Choc Cocnt - 4.5 Oz from Vons. Contactless delivery and your first delivery is free! THINSTERS is one of two brands launched by That’s How We Roll, based in Montclair, NJ (the other is the fast-rising ParmCrisps, a crunchy, 100 percent cheese snack). Ingredients. Package: 14.1 oz x 8 Pack Other products by this brand: Member's Mark. 12 oz. Fantasy Fudge 2. “We worked on a partnership with the Grateful Dead and John Mayer, who was really making a push toward a younger demographic,” says Joseph. Order groceries online for Delivery or Pickup. Save your crumbs for an ice cream topper! Browse our wide selection of Cookies for Delivery or Drive Up & Go to pick up at the store! Please click on each retailer to see that retailer's price for this product. “We have 4-oz. These crispy, crunchy cookies pack a delicious punch that boosts your mood with bursts of flavor. “We work primarily with one contract manufacturer. “Clearlake Capital has been a great partner for us, both in strategy and capital,” says Kestenbaum. Then he dials things down into specifics. Fresh Groceries at great prices from all your favorite stores - in as little as 2 hours! By closing this message or continuing to use our site, you agree to the use of cookies. “They understand what it takes to create a brand, because they’ve created one of the best brands in their side of the industry,” he says. It has been an amazing partnership that drove awareness for us—and retailers really like it. Kestenbaum is exceptionally proud of the THINSTERS products the team offers to the market. Additionally, we conduct surveys two or three times a year where we’re surveying our own consumers, and then the broader category of consumers, to figure out what they’re eating and what white space might be in the category.” This all leads to industry variables that are driving innovation, leading to the flavor lineup offered at THINSTERS. Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the SF&WB audience. Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. (hashtag)thinsters. (hashtag)thinsters. It’s a big advantage for us.”. Coconut, wheat flour, sugar, butter (cream, salt), Brown Sugar, contains 2% or less of the following: whey, baking soda, Eggs, salt, soy lecithin. 8 oz. “We saw all these products in the marketplace made with high-fructose corn syrup, artificial ingredients, trans fats, and oil. Tell me how we can improve. We accept Visa, Mastercard, Discover and American Express. They pride themselves on making cookies that are thin, crispy and deliciously crunchy. - Sam's Club Reduced levels of sugar are also top-of-mind for shoppers today. Mrs. Thinsters are low-calorie, thin, crispy, and deliciously crunchy cookies available in a variety of flavors including Cake Batter, Chocolate Chip, Brownie Batter, Original Waffle Crisps, Pumpkin Spice, and the recently introduced Toasted Coconut. Dang Coconut … “It’s the first time that we have enrobed our THINSTERS cookies in a chocolate glaze—one in white chocolate and one in dark chocolate. Plus, they're made with real butter, real sugar, and they're real good. packs of all of our flavors,” says Joseph. You must have JavaScript enabled to enjoy a limited number of articles over the next 30 days. No artificial flavors, colors, or preservatives. Sometimes you end up spending more time with your team than you do with your family. Contains: egg, milk, tree nuts (coconut), wheat & soy. This website requires certain cookies to work and uses other cookies to help you have the best experience. THINSTERS is also in the convenience channel, at some 7-Eleven stores, as well as Wawa and Sheetz. thinsters.com. Get a free bag of Mrs. Thinster’s Cookie Thins at Walgreens! “Oat milk has been the biggest trend in the entire grocery store for the last year,” says Joseph. Visit our updated, Expanding cold chain logistics technologies, Sitting down with Nature's Bakery: new better-for-you bars, healthy snacking trends, and more, Snack and bakery leaders offer pandemic-era insights and strategies, Snack and bakery strategies for a better 2021, International Foodservice Editorial Council, Vintage Italia brings innovative, better-for-you pasta snacks to the market, PeaTos brings better-for-you differentiation to classic snack formats, Microwave popcorn transforms the clean-label category. “It’s made with real chunks of coconuts that we source fresh. Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. Mini yet Mighty cookies with BURSTS of flavor. The THINSTERS team then reached out to other retailers to try the cookies. We wouldn’t be where we are today without them.”, The regular range of THINSTERS includes flavors like Toasted Coconut, Chocolate Chip, Brownie Batter, Meyer Lemon, Vanilla Bean, and Key Lime Pie, available in different pack sizes. “We created a special formula for using oat milk as the first ingredient in the cookies.” The proprietary formula uses the company’s own hand-crafted oat milk, which acts as a sweetener so the cookie can have less sugar. 150 calories per serving. “In early 2019, we were looking for a brand partnership, one that would help drive our awareness to our consumers,” says Joseph. “It tastes like one of the most-delicious chocolate chip cookies you have ever had,” says Joseph. Kestenbaum notes that THINSTERS works with a contract manufacturer to produce its cookies. (hashtag)thinsters. https://www.tasteofhome.com/recipes/grandma-krause-s-coconut-cookies “Clearlake, just like us, was founded by a couple of individuals who are entrepreneurial in their space.” They understand what it takes to support their different businesses at various stages of development, whether that’s growth, profit, driving exposure, etc. Seasonal flavors have included Pumpkin Spice, among others. With three great flavors, plus seasonal additions?Mrs. On Demand BEMA’s leadership will engage in a roundtable discussion focused on current events, the state of the industry and an outlook for the remainder of 2020. 24 oz. By visiting this website, certain cookies have already been set, which you may delete and block. Item is not available at this retailer in, Keebler Coconut Dreams Fudge, Caramel & Coconut Cookies, Creative Snacks Co. Organic Toasted Coconut Chips, Autumns Gold Granola, Grain Free, Toasted Coconut Almond Flavor, Tropical Fields Chocolate Coconut Wafer Thins, Mrs. Thinster's Dark Chocolate Coconut Cookie Thins, Mane Street Bakery Toasted Coconut Crisps, Toll House Nestle Semi Sweet Chocolate Chips, Fresh From Hawaii Macadamia Nuts, Unsalted, Melissa's Almond Crunch, with Chia & Flaxseed, Go Raw Pumpkin Seeds, with Sea Salt, Organic, Sprouted, Personal shoppers pick all the highest quality items for you. Music tends to bring people together.”, The THINSTERS team ended up on the phone with Warner Music Group. The THINSTERS philosophy centers on using natural, non-GMO ingredients in bite-sized cookies that deliver outsized flavor, notes Kestenbaum. Top 5 Christmas Cookies - December 6, 2007 1. The Mrs. Thinster’s Toasted Coconut Cookie Thins serving size is 5 cookie thins (28 grams). Plus, they're made with better-for-you ingredients like real butter and real sugar, and oven-baked just the way you like them. I would not be surprised with THINSTERS got into other snack categories in the future.”, That’s How We Roll has the ability to move quickly and get on the shelf with something new and innovative much faster than some other companies, says Joseph. Goya Cream of Coconut. Buy Discount Mrs Thinsters Toasted Coconut Cookie Thins, 19 oz (539 g) at VitaSprings. These efforts helped secure wider distribution, and now THINSTERS cookies are carried at top U.S. chains like Kroger, Albertsons, Safeway, Target, Costco, Ahold, Stop & Shop, ShopRite, Sam’s Club… Buy 1 Mrs. Thinsters Cookie Thins, 4 oz $2.50, sale price through 7/16. Hey there cookie lover, snack hacker, flavor seeker. Hershey's Cocoa Powder, Special Dark. Product dynamics like easy-to-understand ingredient statements, intriguing flavor innovations, and responsible snacking—but without a loss of pure sensory indulgence—speak to a growing American consumer demographic invested in thoughtful food choices. ASIN : B06XJCDW9D. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. What flavors are growing? The fresh bread category, which includes pan/sandwich breads, buns, rolls, bagels, and English muffins, as well as artisan breads sold in the in-store bakery, has gained some strong momentum during the ongoing COVID-19 pandemic. Vegan products are trending forward. Mrs. Thinsters cookies … Previously Mrs. Thinsters, now just Thinsters! Save your crumbs for an ice cream topper! 90 calories from fat per serving. Each … The plant-based, gluten-free, dairy-free, non-GMO Oat Milk Chocolate Chip cookies will launch later this year. “That’s How We Roll was launched in 2012 with Aldo Zuppichini and Jason Cohen,” says Sam Kestenbaum, CEO. Mrs. Thinster's Cookie Thins - Dark Chocolate Coconut. “We also have single-serve packs that are perfect for snacking. For a Limited Time only you can get our toasted coconut cookies enrobed with … Here’s how: Buy the cookies. I’ll also look at second-party research like Mintel. We can quickly get consumers and retailers a winning product. Start shopping with Instacart now to get … He is a member and past president of the International Foodservice Editorial Council. “There’s no secret that health has been a trend for the last decade,” says Joseph. Coconut, Wheat Flour, Sugar, Butter (cream, Salt), Brown Sugar. The formula worked, and today, THINSTERS are distributed via over 10,000 retail locations from coast to coast, including independent stores and chains spanning traditional and specialty grocery, warehouse/club, drug, convenience, and more. Click the store of your choice to purchase Mrs. Thinster's Toasted Coconut Cookie Thins: Whipped Shortbread 5. Real ingredients, non-GMO. One area of particular interest currently is specialized diets. Thinsters are crispy, crunchy cookies that boost your mood with bursts of flavor. “That has been our most-popular flavor since day one,” says Joseph. By visiting this website, certain cookies have already been set, which you may delete and block. ... " Thinsters Cookie Thins … You're about to experience a cookie snacking phenomenon. * FREE delivery on your first order with Express. CURRENT RETAILERS: Wegman’s Shnuck’s Spartan Wakefern-Shoprite Roundy’s Mariano’s Woodman’s Christmas Tree Shops Sam’s … We are always looking to push the envelope on innovation. Often Bought With. Any one of these product dynamics can successfully drive increased shopper attention. Douglas J. Peckenpaugh is Group Editorial Director of Snack, Bakery, Cannabis, Meat, Candy and Food Safety for BNP Media. Design, CMS, Hosting & Web Development :: ePublishing. Manufacturer : Mrs. Thinsters. This leadership dream team partnered to create the THINSTERS brand, working with a retailer who was looking for a thin, crunchy cookie, says Kestenbaum. If you look up #GratefulTHINSTERS online, you can see a lot of consumer-generated content.”, Joseph notes that his analytical nature comes strongly to the fore when developing new products. It’s a flavorful coconut cookie dipped in … Find more product information on Toasted Coconut Cookie Thins and shop online. The flavor really comes through in the product.”. After shopping, submit the receipt to … thinsters.com. “Clearlake shared the strategic vision with us that then allowed us to go and recruit the right people.”. It takes years to come up with an idea and develop a formulation with all of the commercialization processes and bureaucracy that you have to get through. All Rights Reserved BNP Media. thinsters.com. Non GMO. Mane Street Bakery Toasted Coconut Crisps. We have multipacks for a few of our flavors. Best Sellers Rank: #268,616 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #515 in Cookie … What formats are growing?” He also considers trends in adjacent bakery categories. Seven Layer Magic Bars 3. Package Dimensions : 14.02 x 7.01 x 5 inches; 2.15 Pounds. “They have the scale in those demo programs and can reach out to thousands of consumers,” says Kestenbaum. These crispy, crunchy cookies pack a delicious punch that boost your mood with burst of flavor. 19 oz. Flavors include Cake Batter, Chocolate Chip, Brownie Batter, Original Waffle Crisps, Pumpkin Spice, and the recently introduced Toasted Coconut. “Four months from conception, we launched THINSTERS nationally with one of the largest customers in the U.S. It’s been a wild ride ever since.”. They invest with us, whether it’s production equipment, different types of packaging equipment, or different production capabilities, like for our seasonal and LTO cookies, including our chocolate-covered cookies. We’re much faster and much more nimble. Over the past few years, a number of notable food trends have developed incrementally stronger resonance with U.S. shoppers. We released them in November of 2019, and we still get requests from our consumers asking for them. Warner represents the Grateful Dead, including John Mayer, the band’s new frontman, and the band was touring during 2019. The cookie … But THINSTERS, a highly snackable, clean-label cookie brand born out of a savvy entrepreneurial spirit, unites all three of these top trends resulting in truly powerful product positioning. Mrs Thinsters Coconut Cookie Thins 19 Oz. In the packaging world, if you’re not continually innovating, you’re already behind. Its citrus flavors, like Meyer Lemon and Key Lime Pie, have also helped differentiate the brand, notes Joseph. They were a huge hit. Interested in participating in our Sponsored Content section? But with the better-for-you movement, it’s not just about what’s not in your cookie, but what is in it. By popular demand, Dark Chocolate Coconut THINSTERS are back! “We looked across different platforms, including movies, theme parks, sports, and gaming, and eventually we honed-in on music. “What are the trending flavors in cakes or doughnuts, or in other categories like sweets, crackers, or chips? No hydrogenated oil. “They wanted a young, hip, brand as a partner. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. Shop Costco.com's selection of cookies to find a variety of individually wrapped & packaged cookies from top brands & enjoy low warehouse prices. Get Mrs. Thinster's Dark Chocolate Coconut Cookie Thins (18 oz) delivered to you within two hours via Instacart. ... Mrs Thinsters, Toasted Coconut Cookie … Private investment firm Clearlake Capital acquired That’s How We Roll in 2016, bringing an infusion of capital and business intelligence to catalyze growth. Contact your local rep. “The most-recent seasonal items are Dark Chocolate Coconut and White Chocolate Peppermint,” says Joseph. Initially retailing through warehouse/club stores brought great awareness due to the strong sampling programs the stores typically offer. Doug studied Professional and Creative Writing at Purdue University. “Clearlake gave us capital and strategy,” says Kestenbaum. “We don’t use any artificial ingredients—no artificial flavors, no artificial colors, no artificial preservatives.” THINSTERS has also made a stand to not use any peanuts or tree nuts in its products. UPC : 607169111440. Copyright ©2021. “It’s about the people and the perseverance of our team members. Print and use a $1.00/1 coupon. Each retailer has a pricing policy that can be found on that retailer's page. That’s why at American Packaging Corporation (APC), we’re constantly looking for ways to evolve our systems to improve the form, function and overall value of your packaging solutions. But it allowed us to go out and find the best and brightest for our team.” Today, That’s How We Roll consists of men and women with diverse ethnicities and backgrounds, coming from entrepreneurial brands, as well as some of the industry’s largest snack and bakery companies. I realize that a lot of people like to make decisions based on their gut instincts, but that’s not my philosophy. I’m a very analytical person who makes data-driven decisions.”. 15 oz. Bite-size cookies. Contains 2% Or Less Of The Following: Whey, Baking Soda, Eggs, Salt, Soy Lecithin. I want to hear from you. “People are more aware of their health, and some retailers are starting to only offer healthier products.” Dairy-free has grown, with products like almond milk—and, most recently, oat milk—rising in popularity. If we had compromised on the ingredients, we would not be where we are today, and would not have such a devoted base of consumers.”, But this journey is also about the team itself. Both are serial entrepreneurs with great industry relationships and a strong history of execution. By closing this message or continuing to use our site, you agree to the use of cookies. “We’re a big analytical company. “It was all about getting product into the hands of consumer.”. We use ingredients like real butter, real sugar, real chocolate chips, and real coconut to make our products.” This careful consideration applied to ingredient sourcing and formulation yields cookies with memorable, craveable flavor. Snowball Cookies Chicken Dinners - November 29, 2007 … THINSTERS Cookie Thins Cookies, Toasted Coconut, 16oz (Pack Of 2), Non-GMO, Peanut Free, No Corn Syrup, Crunchy Cookies, No Artificial Flavors, Colors, or Preservatives Visit the Thinsters Store 4.6 out … “We’ve done a really good job of creating a niche for ourselves,” says Kestenbaum. Thinster?s cookie thins are always baked with love. Dark Chocolate Coconut builds off of Mrs. Thinster’s Toasted Coconut, the #1 selling Toasted Coconut cookie in the country (according to IRI). Real coconut. Use one $1.00/1 – Mrs. Thinsters product (mrsthinsters.com) And submit $1.00/1 – Mrs. Thinsters Cookie Thins, via … Once the team launched the THINSTERS brand and started sampling to build trial and brand awareness, momentum started to snowball. “Every new business needs growth capital. Tune-in for dialog about recent lessons learned and information on upcoming opportunities being brought to you by BEMA. These delicious cookie thins … The entire THINSTERS lineup, including some special packs, is available on Amazon.com. Item Code: ALV-SAM-213877-2. Member's Mark - European Shortbread Cookies in Collector Tin Gift Pack. Please click here to continue without javascript.. A higher standard of printing for stronger brand equity, Bread Trends: Segments That Promise Sales Growth, Advances in Science & Engineering of Rice. Visit our updated, This website requires certain cookies to work and uses other cookies to help you have the best experience. The products are made in a dedicated nut-free facility. So it’s important that you’re able to complement each other well, to work together.”, That’s How We Roll is always looking to explore other categories across category innovation, notes Kestenbaum. There are about 16 servings per container. So pop open a bag of our thin, buttery cookies and celebrate a sweet new way of snacking. All Sponsored Content is supplied by the advertising company. Meyer Lemon – THINSTERS Cookies Free … That, to me, is the thing that really has propelled us. Bakeries are now seeking to maintain this momentum moving forward. “Our product is truly best in class from the taste and flavor to the texture, with the great crunchiness and real ingredients. Mexican Wedding Cakes 4. He has over two decades of publishing experience following the food industry from farm to fork, covering agriculture, ingredient processing, CPG and foodservice R&D, retail and restaurant menu trends, and retail grocery branding. “What we realized very quickly was we had phenomenal repeat rates,” says Kestenbaum. Our Price: $32.85. Deliciously crunchy.