These cookies may be set through our site by our advertising partners. The 34-room triplex he designed for Saul and Gayfryd Steinberg at 740 Park Avenue, with its grand crimson living room, gilded furnishings and imposing Rubens, came to exemplify 1980s excess. Spring 2017, Quarter 4 Syllabus DRAFT Christophe Van den Bulte Gayfryd Steinberg Professor & Professor of Marketing Office: 759 JMHH Tel: 215-898-6532 Office hours: By appointment (send an e-mail) E-mail: vdbulte@wharton.upenn.edu _____ Course objective Emanuel Bayer is Management Consultant at Commerzbank and a Postdoctoral Researcher at Goethe-University Frankfurt (e-mail: embayer@wiwi.uni-frankfurt.de). Since then, Monn has been designing events for a wide variety of occasions. Saul’s ruthlessness with his corporate raiding tactics had companies pay him millions just to go away and leave them alone, and Gayfryd’s poufy hair, wide smile, and outrageous spending had her covered in the gossip columns on a regular basis. Christophe Van den Bulte is Gayfryd Steinberg Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania (email: vdbulte@wharton.upenn.edu). Malcolm Forbes ... Arnold Scaasi and Gayfryd Steinberg. Palais Mendoub, the site of Malcolm Forbes Birthday Party. photo by Robin Platzer/Twin Images phone number 212-935-0770 Carolyne Roehm, Henry Kravis, and Barbara Walters. By the 1980s Mr. Steinberg, a portly man with a high-pitched voice, had become very rich, and was not afraid to show it. [3][13] In 2004, he managed the festivities for the grand opening of the Time Warner Center. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. A year later, in August, 1989, Gayfryd spent $1 million on Saul’s 50th birthday party, held at their estate in Quogue, on Long Island, in a tent decorated as a … Many companies create and manage communities where consumers observe and exchange information about the effort exerted by other consumers. Social History• BY: Mary Hilliard. Photographs by Mary Hilliard. (Likewise, the Steinberg home symbolized the ephemerality of wealth, as all the decor ended up on Sotheby’s auction block by the millennium’s end.) February 22, 2017 . Gayfryd Steinberg attends the 2017 NYPL Library Lions Gala on November 6, 2017 at the New York Public Library in New York, New York, USA. Michael Shnayerson and Gayfryd Steinberg attend the launch of Second Bloom: Cathy Graham's Art of the Table hosted by Joanna Coles and Clinton Smith at Bergdorf Goodman on October 19, 2017 … On April 4, Saul Steinberg and his wife, Gayfryd, threw open the mahogany doors of their 17,000-square-foot Park Avenue aerie for the very last time. Such communities are especially popular in the areas of fitness, education, dieting, and financial savings. ; Barbara Walters and Shirley Lord. In 2003, Gayfryd Steinberg hired Monn as the event planner and designer for the Library Lions Gala at the New York Public Library's main campus. For Lurchers who lived in NYC in the 1980s, there was no getting away from the spectacle that was Saul and Gayfryd Steinberg. July 10, 2017 . We study how to optimally structure such consumer communities when the objective is to maximize the total …